Considered one of my favorite methods to combat my rivals is to use Google AdWords. Yes I know that is meant to advertise your web site on Google, however, they really have a pretty superior software referred to as keywords auto tools. This software means that you can search a selected keyword after which tell you key phrases which can be similar and what their month-to-month search quantity is, what last months search quantity was, and what stage of competition you have. It's a fairly superior software I believe! That is the place I basically get my key words.
You always want to find a keyword (using Google AdWords keyword software or whatever software satisfies you) that has a great search quantity and a low stage competition scale. A keyword might have a excessive search quantity, however if you can't get on the primary web page then it is useless. I would fairly have a keyword with a search quantity of 100 a month the place I am the primary hyperlink, than be on the fifth web page of a keyword with a search quantity of 1000. That could possibly be 100 new potential prospects that may visit my website, versus MAYBE one thousand new prospects that will by no means even get to your site. Think of this question... once you search on Google how often do you go to web page 5?